Working in the wine trade and frankly fed up with seeing uninspiring, dreary gifts full of cheap plonk and miserable jars of quince jelly, I wanted to shake things up. 

I started creating my own gifts, full of colour and consisting of tantalising products I would want to buy and tuck in to aimed at a more product conscious generation. We wanted sell-by-dates to become irrelevant; our gifts should be irresistible. Quince jelly’s time was up!